3 April 2026

James Cobb Appointed as New CEO of Enterprise Retirement Living

Enterprise Retirement Living Welcomes a Visionary Leader to Guide Its Next Chapter

Enterprise Retirement Living, a leading provider of premium retirement communities, is delighted to announce the appointment of James Cobb as its new Chief Executive Officer. Mr. Cobb assumes the role from 13^th October, succeeding Martin Greasley, who is stepping down after a period of dedicated leadership. The company extends its heartfelt gratitude to Martin for his significant contributions and wishes him all the best for the future.

Introducing James Cobb: A Profile in Leadership

James Cobb is well-recognised within the senior living and healthcare sectors as a dynamic executive with a proven record of steering organisations toward sustainable growth and enhanced resident satisfaction. Over the past two decades, he has led diverse teams across multiple disciplines, building a reputation for empathetic leadership and strategic foresight.

Before joining Enterprise Retirement Living, Mr. Cobb (one of the founders of the Inspired Villages Group) held senior leadership positions at several prominent organisations in the retirement living sector. His background includes driving a customer-first approach, pioneering innovative products, and fostering inclusive, vibrant communities for older adults.

Vision for the Future

In his new capacity as CEO, Mr. Cobb will be responsible for driving the strategic direction of Enterprise Retirement Living, ensuring the company remains at the forefront of delivering exceptional value and service to its residents. He will work closely with the Board of Directors, senior management, and resident representatives to advance the organisation’s mission of reimagining retirement living.

“I am truly honoured to join Enterprise Retirement Living at such an exciting time for the organisation,” said James Cobb. “As demographic trends shift and the expectations of retirees evolve, there is an incredible opportunity to develop communities that not only meet practical needs but also inspire purpose, connection, and wellbeing. I look forward to collaborating with the talented team here to deliver on these ambitions.”

Enterprise Retirement Living: A Commitment to Excellence

Since its inception, Enterprise Retirement Living has distinguished itself as a trusted name in retirement living, offering a wide range of services focused on independence and personal space, variety and companionship, support and security, health and wellbeing. The company’s portfolio includes award-winning communities renowned for their architectural excellence, superb amenities, and commitment to holistic wellness.

By welcoming Mr. Cobb as CEO, Enterprise Retirement Living signals its ongoing pledge to innovation, customer-centric service, and responsible stewardship. The Board expressed its confidence that Mr. Cobb’s unique perspective and leadership will further strengthen the organisation’s position as a pioneer in the sector.

Board of Directors Welcomes New CEO

In a statement, the Board commented: “James Cobb’s extensive industry expertise, coupled with his authentic leadership style, makes him the ideal person to guide Enterprise Retirement Living into its next era. We are delighted to welcome him to the organisation and are excited by the possibilities his appointment brings for our staff, stakeholders, and the people who call our villages home. We also extend our best wishes to Martin Greasley as he embarks on his next chapter.”

The Board extended its gratitude to the outgoing CEO for his years of dedicated service and his role in laying a strong foundation upon which Mr. Cobb and the leadership team will continue to build.

A Message to Residents, Families, and Staff

Mr. Cobb affirmed his commitment to open communication and collaborative leadership. “Our communities are defined by the people who call them home and those who dedicate their careers to caring and service. I am eager to listen, learn, and work alongside you to achieve our shared goals.”

He added, “Change can be both exciting and challenging. My promise is to approach this role with humility, transparency, and relentless curiosity, so together we can co-create the future of retirement living.”

Looking Ahead: Shaping the Future of Retirement Living

Enterprise Retirement Living is entering a period of dynamic growth and transformation. With a growing portfolio of communities and a steadfast dedication to excellence, the company is well-placed to respond to evolving market demands and the aspirations of the next generation of retirees.

About Enterprise Retirement Living

Enterprise Retirement Living is a leader in the design, development, and operation of retirement communities across the country. Recognised for its commitment to quality, innovation, and person-centred approach, the company’s communities provide older adults with safe, vibrant, and supportive environments in which to thrive.

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